Breakaway Game Released at World Cup
This month, in conjunction with the World Cup, the Population Media Center and Champlain College’s Emergent Media Center launched the first three chapters of an electronic game called Breakaway, which uses the game of soccer to help combat violence against women.
Targeting boys ages 8 to 15, the game combines fast-paced soccer with a narrative that promotes positive attitudes and behaviors toward women. The game, which is being designed and promoted with support from the United Nations Population Fund (UNFPA), can be played online for free and CD’s will be distributed to partners on the ground in South Africa during the World Cup. Internationally known soccer star, Samuel Eto’o, striker for Football Club Internazionale Milano, is the spokesperson for Breakaway and will be a featured character in future episodes of the game.
http://blog.populationinstitute.org/2010/06/23/breakaway-during-the-world-cup/
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