In observance of the 40th Earth Day, the Population Institute this month launched a public education campaign that focuses on the challenges that population growth poses to the planet. Since the first Earth Day in 1970, world population has almost doubled. In 1970, world population was 3.7 billion. Today, it is 6.8 billion, an 84% increase. The United Nations projects that world population will reach 9.2 billion my mid-century, even if birth rates continue to decline. As part of its education campaign, the Population Institute joined other organizations in operating an Earth Day booth on the on the National Mall.